Many loyalty programs have to maintain huge reserves for unredeemed points. That's a liability on your books. Allowing participants to redeem for shares of your stock will result in an improved balance sheet.

Including our LEAP^TM program in your redemption mix allows you to now identify, and market to, specific LOYAL shareholders. Loyal customers are great - but customers who are loyal and owners, are unbeatable. Target specific messages to a very influential group within your loyalty program.